Your privacy and the security of your Personal Information (defined below) are important to us. This Privacy Policy explains what information we collect and how we use and share that information, and the choices you have concerning the use of such information. It is your responsibility to read and understand it. This Privacy Policy applies to all information collected by Mobile Market Monitor (“MMM”) for current users of the MMM application (the “App”) and the MMM website (the “Website” and together with the App, as well as the other products, services, websites and mobile applications we may offer on behalf of ourselves or others, the “Services”).

Please read this Privacy Policy carefully and contact us if you have any questions or concerns. Each time you access, sign up for or use the App, Website, or the Services, or email us for information, you expressly agree to the collection, use, retention, transfer and disclosure, including cross-border transfer and disclosure, of your information as described in this Privacy Policy. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS SET FORTH IN THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE WEBSITE OR THE SERVICES.

Please remember that this Privacy Policy applies only to information collected by the Services. We are not responsible for the privacy practices of technology or services that are operated or owned by third parties, who may have separate privacy and different data collection practices from MMM, and we are not responsible for the actions or practices of these third parties, nor for the content on these sites. We encourage you to review the privacy policies of any third party websites you visit.

Who We Are

Mobile Market Monitor is made up of different legal entities:

  • Mobile Market Monitor, LLC which is based in the United States
  • Mobile Market Monitor Singapore PTE, LTD which is based in Singapore

When we mention "Mobile Market Monitor", we are referring to this Mobile Market Monitor Group.

Information We Collect and How We Collect It

Your use of the App or Services is voluntary. Upon installing, running or using the App or Services, the following information may be collected and processed:

  • Location and Other Sensor Data – The App, which was developed for travel survey purposes, uses the sensors in your mobile device to collect GPS, GSM, Wi-Fi, accelerometer, motion and fitness, and cell tower data from your mobile device to ascertain your location and infer information about how you travel throughout the survey period. This information is used to create a trip diary and maps that you interact with to provide information about your daily trips and activities for survey purposes.
  • Other Mobile Device Data - Your mobile device will also provide MMM with specific information, such as hardware model, web browser version, battery performance, language, operating system, service provider and phone number. You may be asked to provide the App with access to Stored Information and Files, because the App accesses the device’s storage system to store data files with sensor data collected by our app until such time as it is uploaded to our server. We do not collect any data from your media sources.
  • User Provided Information – In order to utilize MMM’s technology, you must provide MMM with certain information. For example, when registering to use the technology, you may be asked to select a username and create a password, to verify your home location or submit other frequently visited locations, provide your email address or phone number, and fill in forms or surveys in the App or Services. We may also ask you for information when you report a problem with the Services. At no time will MMM require you to provide sensitive Personal Information, such as social security or national ID number, drivers’ license number or financial account numbers.
  • Direct Communication with MMM – The content of any direct communication you have with MMM, whether by email or otherwise, is collected and may be stored.
  • Third party provided information – MMM may receive data about you or your household from the survey sponsor or from a third party that has been engaged to recruit you to participate in the survey or the analysis of the survey data.
  • Third party apps for services and analytics – When you use the App or its content, certain third parties may use automatic information collection technologies to collect information about you or your device. We utilize third party analytics providers to improve our app’s performance. These third-party apps may employ an advertising identifier provided by Google Play services. We do not control these third parties' tracking technologies or how they may be used. If you have any questions, you should contact the responsible provider directly.
  • Information from Cookies – Like many other websites, our Website gathers and stores certain information automatically. When you visit our Website, we may send one or more "cookies" to your computer or other device to provide us with information relating to the sources of our site traffic. Cookies are small pieces of information that some websites store on your computer's hard drive when you visit them. Most web browsers automatically accept cookies but allow you to modify security settings so that you can approve or reject cookies on a case-by-case basis. If you do not wish to receive cookies, you should change the settings on your web browser.

We also use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal information but will not directly or indirectly reveal your identity. For example, we may aggregate your Usage details to calculate the percentage of users accessing a specific App feature. If we should for any reason combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we treat the combined data as personal information which will be used in accordance with this Privacy Policy.

How Your Information is Used

We use information, including location data, that we collect about you or that you provide to us, including any personal information, to:

  • Register you as a user of our App or other Services
  • Create a trip diary providing a timeline of your travel and activities.
  • Fulfill any other purpose for which you provide it. (For example, transportation planners, researchers and service providers may use your information in combination with other individuals’ information to better understand travel and activity patterns and needs, and to improve the transportation options available in your community.)
  • Notify you when App updates are available, and of changes to any services we offer or provide though it.
  • Administer, improve and protect our business and Services, including troubleshooting, data analysis and system testing.

If you do not provide us with your personal information, we may not be able to provide you with our services, communicate with you or respond to your inquiries.

Contact information that you provide us may be shared with an employee, expert or agent who is most able to address your issue. Internet email is inherently insecure. If you wish to keep your communication completely private, only correspond with MMM via secure email or other means of communication.

Data Sharing

We may engage or be engaged by a survey sponsor, third party intermediaries and partners to perform certain services and functions related to your use of our Services. In addition, third parties may also be engaged to perform certain functions in connection with the survey, such as to provide assistance to survey participants or to analyze the data that we collect. We make your data available to these other entities only as needed to perform their functions and for no other purposes. All of the survey data is provided to the survey sponsor.

MMM may disclose Personal Information to the extent permitted or required by applicable law, including:

  • As required by applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other legal process, or to establish or exercise our legal rights or defend against legal claims
  • When MMM believes that disclosure is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or the safety and security of our users, our Services or the general public, violations of our terms of use, or as otherwise required by law
  • If there is a change of control in MMM's business (whether by merger, sale, or otherwise), MMM may assign or transfer this Privacy Policy and your account and related Personal Information to any person or entity that acquires or is merged with MMM, provided that as a condition of any such assignment or transfer, the transferee agrees to be subject to applicable laws regarding the collection, use, protection and disclosure of Personal Information; and in the event of any change of control, we will notify you by email at the last address shown on our records
  • With our service providers who work on our behalf and have agreed to adhere to the sharing, disclosure and protection of Personal Information as set forth in this Policy.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our App, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Although we do our best to protect your personal information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide.

Data Retention and Managing Your Information

MMM may retain de-identified user provided and automatically collected data indefinitely. We will retain your Personal Information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Your Choices About Our Collection, Use and Disclosure of Your Information

We strive to provide you with choices regarding the personal information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of over your information.

You can choose whether to allow the App to collect and use real-time information about your device's location through the device's privacy settings. If you block or do not consent to the use of location information, please note that some parts of the App will not function properly.

You may opt-out of using the App at any time. To opt-out of the technology, you may do one or more of the following:

  • Log out of the App on your mobile device via the “Logout” option in the Settings tab. This will discontinue all data collection until such time as you log back in. If you are using a logger to participate, turn off the logger.
  • Uninstall or delete the App from your mobile device.
  • Use the Delete Account option on the Settings tab of the App to request that MMM delete your account and associated data.
  • In addition to the measures above, you may contact the survey sponsor or MMM with an “opt-out request” at support@mobilemarketmonitor.com. We will comply with all such requests.

Access to and Amendment of Your Information

Users of the App may view and edit their Trip Diary and Frequent Places data via the App’s user interface. If you wish to make amendments to data that you entered as part of a pre-survey during the app registration process, you may contact the survey sponsor or contact MMM at support@mobilemarketmonitor.com.

If you would like a copy of the data and information that we hold about you, you may make such a request by contacting us at support@mobilemarketmonitor.com.

International Transfers

Mobile Market Monitor uses servers hosted in various countries. Please note that we may be transferring your information outside of your country or region, as applicable.

External third parties that we may use for analytics and performance monitoring may be based in the United States, so their processing of your personal information may also involve, based on your location, an international transfer of data.

By using the services, you consent to the transfer of information to countries outside of your country or region of residence, including the United States, as applicable, which may have data protection rules that are different from those of your country.

California Residents

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/ccpa. California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Note that we do not disclose personal information to third parties for their direct marketing purposes. To make such a request, please send an email to support@mobilemarketmonitor.com.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make material changes to how we treat our users' personal information, the updated privacy policy will be made available via the link in the Settings tab of our App or on our Website and we will attempt to notify you about this change through app push notifications or notifications posted on the Website. You may be required to read and accept the changes to continue your use of the App or the Services.

This privacy policy was last revised: February 19, 2023.

Contact Information

For questions or comment about this privacy policy and our privacy practices, contact us at: support@mobilemarketmonitor.com.