Your privacy and the security of your Personal Information (defined below) are very important to us. This Privacy Policy explains what information we collect and how we use and share that information, and the choices you have concerning the use of such information. It is your responsibility to read and understand it. This Privacy Policy applies to all information collected by Mobile Market Monitor (“MMM”) for current users of the MMM application (the “App”) and the MMM website (the “Website” and together with the App, as well as the other products, services, websites and mobile applications we may offer on behalf of ourselves or others, the “Services”).

Please read this Privacy Policy carefully and contact us if you have any questions or concerns. Each time you access, sign up for or use the App, Website, or the Services, or email us for information, you expressly agree to the collection, use, retention, transfer and disclosure, including cross-border transfer and disclosure, of your information as described in this Privacy Policy. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS SET FORTH IN THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE WEBSITE OR THE SERVICES.

Please remember that this Privacy Policy applies only to information collected by the Services. We are not responsible for the privacy practices of websites that are operated or owned by third parties, who may have separate privacy and different data collection practices from MMM, and we are not responsible for the actions or practices of these third parties, nor for the content on these sites. We encourage you to review the privacy policies of any third party websites you visit.

Personal Information

In this Privacy Policy, “Personal Information” generally is information about you that is personally identifying, such as your name, email address or telephone number, and that is not otherwise publicly available. “Non-personal Information” is information that is related to you, but does not identify you personally. However, the definition of Personal Information that applies to you depends on the legal jurisdiction in which your information is collected, and may include other types of information as well, such as your IP address.

Data Collection and Processing

Upon installing, running or using the Services, the following information is collected and processed:

  • Mobile Device Data – The MMM technology, which was developed for travel survey purposes, uses the sensors in your mobile device to collect GPS, GSM, Wi-Fi, accelerometer and cell tower data from your mobile device in order to ascertain your location throughout the survey period. This information is used to create an online map and activity diary that you interact with to provide MMM with information about your daily trips and activities for survey purposes. The online map and activity diary generated from this data will only be made available to you, members of your household to whom you give permission, and those of MMM’s personnel and of third parties who are directly involved with the administration of the applicable survey. Your mobile device will also provide MMM with specific information, such as hardware model, web browser version, battery performance, language and operating system. We may need to associate your device-specific information with your Personal Information on a periodic basis in order to confirm you as a user and to check the security on your device.
  • User Provided Information – In order to utilize MMM’s technology, you must provide MMM with certain information. For example, when registering to use the technology, you may be asked to select a username and create a password, to verify your home location or submit other frequently visited locations, or provide your email address or phone number. At no time will MMM require you to provide sensitive Personal Information, such as social security or national ID number, drivers’ license number or financial account numbers.
  • Direct Communication with MMM – The content of any direct communication you have with MMM, whether by email or otherwise, is collected and may be stored.
  • Third party provided information – MMM may receive data about you or your household from the survey sponsor or from a third party that has been engaged to participate in the survey or the analysis of the survey data.
  • Third party apps for analytics - We also at times utilize third party analytics providers to improve our app's performance. These third-party apps may employ an advertising identifier provided by Google Play services.
  • Information from Cookies -- Like many other websites, the Website gathers and stores certain information automatically. When you visit our Website, we may send one or more "cookies" to your computer or other device to provide us with information relating to the sources of our site traffic. Cookies are small pieces of information that some websites store on your computer's hard drive when you visit them. Most web browsers automatically accept cookies but allow you to modify security settings so that you can approve or reject cookies on a case-by-case basis. If you do not wish to receive cookies, you should change the settings on your web browser.

How Your Information is Used

We upload your data to our server over a secure connection and process it on a backend server. In processing your data, we make inferences about your modes of travel and your stops and present you with an activity diary on our web interface. We then ask you to review and modify your data if necessary, as well as fill in some additional information about your travel and activities. Transportation and urban planners use your households’ information in combination with many other households’ information to better understand travel and activity patterns and needs, and to improve the options available to you.

MMM may use contact information you choose to provide to contact you via email, phone or text message about the survey administration, provided we are permitted by law to send communications to you and you have not otherwise opted-out of receiving them. We may also use your contact information to provide you administrative communications from time to time.

Email communications that you send to us via the email links on our Website may be shared with an employee, expert or agent that is most able to address your issue. Internet email is inherently insecure, as any given email may be sent via multiple third party computers, some of which can make a copy of the contents with no detection possible. Because of this lack of security, it is possible that your email communication may be accessed or viewed by another Internet user while in transit to MMM. If you wish to keep your communication completely private, do not correspond with MMM via email.

Data Sharing

We may engage or be engaged by a survey sponsor, third party intermediaries and partners to perform certain services and functions related to this survey. In addition to our engagement, third parties may also be engaged to perform certain functions in connection with the survey, such as to recruit participants, to provide helpdesk assistance to survey participants, or to analyze the survey data. We make your data available to these other entities only as needed to perform their functions and for no other purposes. All of the survey data is provided to the survey sponsor.

For some survey administrations, the survey system may be set up in such a way that other household members could have access to another household member’s data on the Website. No other survey participants outside of your household would be able to access your data.

Further, MMM may disclose Personal Information to the extent permitted or required by applicable law, including:

  • As required by applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other legal process, or to establish or exercise our legal rights or defend against legal claims;
  • When MMM believes that disclosure is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or the safety and security of our users, our Website, our Services or the general public, violations of our terms of use, or as otherwise required by law;
  • If there is a change of control in MMM's business (whether by merger, sale, or otherwise), MMM may assign or transfer this Privacy Policy and your account and related Personal Information to any person or entity that acquires or is merged with MMM, provided that as a condition of any such assignment or transfer, the transferee agrees to be subject to applicable laws regarding the collection, use, protection and disclosure of Personal Information; and in the event of any change of control, we will notify you by email at the last address shown on our records;
  • With our service providers who work on our behalf and have agreed to adhere to the sharing, disclosure and protection of Personal Information as set forth in this Policy.


Notwithstanding our commitment to take commercially reasonable measures to protect your information (including Personal Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart or hack our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.

Please remember that you also play a valuable part in data security. You should never share your password with anyone. If you feel your password has been compromised, you should change your password immediately. After you have finished using our Website, you should log out of your account and exit your browser so that no unauthorized persons can access your account.

Data Retention and Managing Your Information

MMM will retain all de-identified user provided and automatically collected data indefinitely for research purposes. We will also retain your Personal Information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.


You may opt-out of using the MMM technology at any time. However, if you do so, you may not be fulfilling the requirements of the survey you have agreed to participate in and may not, therefore, be eligible for incentives that may be offered as part of that survey.

To opt-out of the technology, you may do one or more of the following:

  • Log out of the application on your phone via the “logout” screen. This will discontinue all data collection until such time as you log back in.
  • Uninstall or delete the MMM application from your mobile device.
  • If you are using a logger to participate in the survey, rather than a phone, turn off the logger.
  • In addition to the measures above, you may contact MMM with an “opt-out request” at We will comply with all such requests.

For international users located outside of the United States

Given that the Internet operates in a global environment and that transfer of your data is necessary to process your registration and use of the Website and the Services, to provide updates, and to respond to your inquiries, using the Internet to collect and process Personal Information necessarily involves the transmission of data on an international, or cross-border, basis. By signing up for or using the Website or the Services, and/or by communicating with us by email, you acknowledge and expressly consent to our processing and disclosure of your Personal Information in this way.

Please be aware that the information MMM collects, including Personal Information, may be transferred to, and processed, stored and used in the United States according to the laws of the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts and law enforcement in the United States according to the laws of the United States.

By accessing, signing up for or using Website or the Services, sending us email, or by signing up for email updates, you provide your express consent to our disclosure of your Personal Data to our third-party service providers and subcontractors for the purposes described in this Privacy Policy.

Amendments to Policy

We may change this Privacy Policy from time to time. We will post any such changes on this page and update the Privacy Policy modification date. If the changes are significant, we will, in our sole discretion, post a more prominent notice on the homepage of the Website. You agree that your continued access or use of the Services after posting of the changes to the Privacy Policy will constitute your affirmative acceptance of any such change and your agreement to its terms. If you do not agree with the amended Policy, you may opt-out of the Services.

Contact us about questions, comments, complaints, notices or disputes

If you have a question, comment, complaint or a problem, or if you believe your privacy rights have been violated, you may email us at

Last updated and effective as of October 18, 2019.